Netriches Aruba On-page SEO Services

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What is On-page optimization?

Improve Visibility and Online Presence

On-site SEO (also known as on-page SEO) is a term used to describe optimization within a website that allows search engines to understand pages easily and allows users to find informed answers, quickly. What it really comes down to is making sure that search engines and users are able to understand what your page is about. On-page SEO is the practice of optimizing your webpages to get a higher ranking in the SERPs.

This type of SEO focuses on features you can control on your website, including content, design, appearance, and other technical elements. This is different from off-page SEO, which is optimizing for signals that happen off of your website (for example, backlinks).

Importance of On-Page SEO

On-page optimization is fundamental for effective SEO.

With all of Google’s modern algorithms, on-page SEO play a major role in getting your website and content to rank in the SERPs. Behind every query is a real person who wants search engines to help them find something. Search intent (also known as user intent) is the primary goal a user has when searching for a query in a search engine. Users are searching for a specific type of answer or resource as they search.

Keeping your website up-to-date is essential for your success. The content in your web pages should be good and relevant enough to provide visitors a good user experience to make them want to stay longer and visit other pages and content. On-Page SEO is a constant process.

On-Page Optimization Checklist

Where your website appears in search engine results pages is determined by a number of ranking factors, including site accessibility, page speed, optimized content, keywords, title tags, etc. Google and Bing search engines send “web crawlers” to visit millions of web pages each day. You can rest assured that we will handle all of the following on-page SEO elements:

  • Optimize for the focus keyword SEO is not about finding one keyword and stuffing it everywhere possible.
  • Optimize meta tags, including title tags, meta descriptions, alt tags, header tags, and more.
  • Image optimization increase your SEO rankings, as search engines factor in page load speed when ranking sites.
  • Internal links are hyperlinks that point to pages on the same domain. These are different than external links, which link out to pages on other domains.
  • Create an XML sitemap and submit it via Google Search Console and Bing Webmaster.
  • Configure robots.txt to open access to important URLs while closing access to URLs that are not intended for public consumption.
  • Schema Markup is a form of microdata designed to help search engines understand the content of a web page.
  • Featured snippet is a piece of content at the top of Google’s SERP that provides a direct answer to the user’s search query from one of the top-ranking web pages.

Why You Need On-Page SEO?

On-Page SEO improves the ranking and visibility of your website, which makes searchers find your content and algorithms crawl and index your website in search engines. On-Page SEO is an ongoing and long-term investment, and the best practice is to make it a part of your digital marketing strategy. With every passing day, algorithms and customer demands change, so SEO allows you to keep up with these transformations and to maintain your rankings in search engines.

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Netriches Aruba Web Solutions is here to evaluate your website’s searchability and help you explore all options for improvement. Our On-Page SEO Services include a team of experts that have experience optimizing websites for SEO. We are fully equipped to perform all the research to make sure that your website is ready to be read by Google and other search engines.