Search engine optimization (SEO) is important because: SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize. SEO is good for the social promotion of your web site.
Consumers today live in a digital world. According to Accenture, an estimated 94% of B2B buyers say that they search online before making a purchase. Brands that do not take the initiative to leverage and understand the importance of SEO will be left behind and miss out on a great deal of value they could be adding to their business.
SEO is an integral part of any Digital Marketing Strategy. It is basically concerned with a holistic move towards driving customers to your business via online platforms. Digital marketing is sending out the name of your products or services to the targeted audience through the digital medium through paid promotions. Digital marketing has gone through many stages, and now we are here where merely social media occupy almost 80 to 85 percent of the digital marketing.
Developers build a website’s core structure using coding languages, while Designers are more visually creative and user-focused. Developers use their programming knowledge to breathe life into the designer’s creative vision. Think of developers as construction workers, and web designers as architects – both necessary, but different, skill sets.
With static websites, the individual web pages are shown to the user as they are stored. In the case of the CLT website, we use a so-called Static Site Generator to build these static pages. Simply put, the static site generator is a program that converts source files into web pages. These source files are templates that are enriched with data by the static site generator. This data can be retrieved through an API from a third party during this process if necessary.
Dynamic sites use server side languages to process requests at the time it’s made and generate a page and its contents in real-time. This means that dynamic websites interact with the user accessing the site and render content depending on the user’s actions or settings. One example of a dynamic website is web apps. Take Twitter as an example: when you log in, it displays content just for you.
If you already have a website and are ready to improve its search engine visibility, then a website audit (or “site audit”) is a good starting point. An SEO audit is standard procedure for any website. In fact, if you are serious about your internet business, you will make sure you do it frequently. An SEO audit is the process of analyzing how well your web presence relates to best practices. It is the first step to creating an implementation plan that will have measurable results on website structure issues. On-page SEO issues. Potential off-site problems. User experience issues.